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Data protection

We have written this privacy policy (version 21.10.2019-221104946) to explain to you, in accordance with the provisions of the Basic Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), which information we collect, how we use data and what decision-making options You as a visitor to this site.

Unfortunately, it is in the nature of things that these explanations sound very technical. However, we have tried to create the most important things as easy and clear as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

If you visit our website as it is now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the visited website
  • browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (Referrer URL)
  • the host name and the IP address of the device from which the data and date are being accessed
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then deleted automatically. We do not disclose this information, but we can not rule out that it will be seen in the event of unlawful behavior.

Storage of personal data

Personal data that you submit to us electronically on this website, such as name, e-mail address, address or other personal information in the course of submitting a form or comments in the blog, will be transmitted by us together with the time and IP address. Address used only for the purpose specified, kept safe and not disclosed to third parties.

We only use your personal data for communication with visitors who expressly request contact and for the processing of the services and products offered on this website. We will not disclose your personal information without consent, but we can not rule out that this information will be seen in the event of unlawful behavior.

If you send us personal data by e-mail – outside of this website – we can not guarantee secure transmission and protection of your data. We recommend that you never send confidential information via email.

Rights according to the General Data Protection Regulation

According to the regulations of the DSGVO and the Austrian Data Protection Act (DSG) you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to cancellation (“Right to be forgotten”) (Article 17 GDPR)
  • Right to limitation of processing (Article 18 GDPR)
  • Right of notification – Obligation to notify in connection with the rectification or deletion of personal data or restriction processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right of opposition (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing – including profiling – (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority whose website you can find at https://www.youtube.com/. find dsb.gv.at/.

Evaluation of visitor behavior

In the following privacy policy we inform you about whether and how we evaluate data of your visit to this website. The evaluation of the collected data is usually anonymous and we can not infer from your behavior on this website on your person.

You can read more about the possibilities of this evaluation of the visit data in the following privacy statement.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You acknowledge the use of this safeguarding of the data transfer at the small lock symbol in the upper left corner of the browser and the use of the scheme https (instead of http) as part of our Internet address.

Google reCAPTCHA Privacy Policy

Our ultimate goal is to make our website as safe and secure as possible for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With reCAPTCHA we can see if you are really a flesh-and-blood person and not a robot or any other spam software. By spam, we mean any, by electronic means, unwanted information that we receive unsolicitedly. For classic CAPTCHAS, you usually had to solve text or image puzzles for review. With reCAPTCHA from Google we usually do not have to bother you with such puzzles. In most cases, just tick the box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you do not even have to check the box. How this works and, above all, what data is used for this, you will learn throughout this privacy policy.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A captcha service is an automatic Turing test designed to ensure that an action on the internet is made by a human rather than a bot. In the classic Turing test (named after the computer scientist Alan Turing), a person determines the distinction between bot and human. For captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, yet have significant difficulties for machines. With reCAPTCHA, you do not have to actively solve any puzzles. The tool uses modern risk techniques to differentiate people from bots. All you have to do is tick the text field “I’m not a robot” or Invisible reCAPTCHA does not need that anymore. With reCAPTCHA a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google calculates with this score even before captcha input how high the probability that you are human. ReCAPTCHA or captchas in general are always used when bots could manipulate or misuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome people of flesh and blood on our side. Bots or spam software of various kinds may safely stay at home. That’s why we’re working hard to protect ourselves and provide the best possible usability for you. That’s why we use Google reCAPTCHA from Google. So we can be pretty sure that we are staying a “non-bot” website. Using reCAPTCHA transmits data to Google that Google uses to determine if you are truly human. Thus, reCAPTCHA serves the security of our website and consequently also your safety. For example, without reCAPTCHA, when registering, a bot could register as many email addresses as possible, and then “tag” forums or blogs with unwanted advertisements. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

ReCAPTCHA collects personally identifiable information from users to determine if the actions on our site are actually human. So it can send the IP address and other data that Google needs for the reCAPTCHA service to Google. IP addresses within the member states of the EU or other parties to the Agreement on the European Economic Area are almost always truncated before the data ends up on a server in the United States. The IP address will not be combined with any other Google data unless you are logged in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks if your browser already has Google cookies from other Google services (YouTube, Gmail, etc.). Then reCAPTCHA sets an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that we understand to be processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (eg
  • Information about the operating system (the software that enables the operation of your computer, known operating systems are Windows, Mac OS X or Linux)
  • Cookies ( small text files that store data in your browser) mouse and keyboard behavior (any action that you perform with the mouse or keyboard will be saved)
  • date and language settings (which language or which date you have preset on your PC)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user JavaScript objects can collect all kinds of data under one name)
  • Screen resolution (shows how many pixels the image is made of)

It is undisputed that Google uses and analyzes this data before clicking on the check mark “I am not a robot”. With the Invisible reCAPTCHA version even ticking off and the entire recognition process runs in the background. How much and what data Google stores exactly, you will not learn from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies Google has set reCAPTCHA on the demo version:

Name: IDE
Expires: after one year
Use: This cookie is set by DoubleClick (also known as Google) to register and report on a user’s actions on the website when dealing with advertisements. Thus, the advertising effectiveness can be measured and appropriate optimization measures are taken. IDE is stored in browsers under the domain doubleclick.net.
Example: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-221104946

Name: 1P_JAR
Expires: after one month
Use: This cookie collects statistics about website usage and measures conversions. For example, a conversion occurs when a user becomes a buyer. The cookie is also used to show advertisers relevant ads. Furthermore, the cookie prevents a user from seeing the same ad more than once.
Example: 2019-5-14-12

Name: ANID
Expires: after 9 months
Usage: We could not get much information about this cookie. In the privacy policy of Google, the cookie is used in connection with “advertising cookies” such. Mentions “DSID”, “FLC”, “AID”, “TAID”. ANID is stored at domain google.com.
Example: U7j1v3dZa2211049460xgZFmiqWppRWKOr

Expires: after 19 years
Use: The cookie stores the status of a user’s consent to use different services from Google. CONSENT also provides security to check users, prevent credential fraud and protect user data from unauthorized attacks.
Example: YES + AT.de + 20150628-20-0

Name: NID
Expires: after 6 months
Usage: NID is used by Google to match ads to your Google search. With the help of cookies, Google “remembers” your most-typed searches or your earlier interaction with ads. So you always get customized advertisements. The cookie contains a unique ID that Google uses to collect the user’s personal settings for promotional purposes.
Example: 0WmuWqy221104946zILzqV_nmt3sDXwPeM5Q

Name: DV
Expires: after 10 minutes
Usage: As soon as you tick the “I’m not a robot” checkmark, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymised form and is further used to make user distinctions.
Example: gEAABBCjJMXcI0dSAAAANbqc221104946

Note: This list can not claim to be exhaustive, as experience has shown that Google changes the choice of cookies over and over again.

How long and where is the data stored?

Inserting reCAPTCHA transfers data to the Google server. Where exactly this data is stored, Google, even after repeated inquiries, is not clear. Without having received a confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings on the European or American Google Servers are stored. The IP address your browser sends to Google will generally not be merged with other Google data from other Google services. However, if you are logged in to your Google Account while using the reCAPTCHA plug-in, the data will be merged. Google’s divergent privacy policy applies.

How can I delete my data or prevent data storage?

If you do not want data to be transmitted to Google about you and about your behavior, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. Basically, the data will be sent to Google automatically as soon as you visit our page. To delete this information, you must contact Google Support at https://support.google.com/?hl=en&tid=221104946.

So, if you use our website, you agree that Google LLC and its agents automatically collect, process and use information.

To learn more about reCAPTCHA, go to the web developer site at https://developers.google.com/recaptcha/. Google is here on the technical development of reCAPTCHA closer, but accurate information on data storage and privacy-related topics are looking for there in vain. You can find a good overview of the basic use of data on Google in our own privacy policy at https://www.google.com/intl/de/policies/privacy/.

Google Analytics Privacy Policy

We use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to statistically analyze visitor data. Google Analytics uses targeted cookies.

Cookies from Google Analytics

  • _ga
    Expires: 2 years
    Usage: Differentiation of website visitors
    Example value: GA1.2.1326744211.152221104946
  • _gid
    Expiry time: 24 hours
    Use: Differentiation of website visitors
    Example value: GA1.2.1687193234.152221104946
  • _gat_gtag_UA_
    Expiry time: 1 minute
    Use: Used for throttling the request rate. If Google Analytics is provided through Google Tag Manager, this cookie will be named _dc_gtm_.
    Example value: 1

For more information about Terms of Use and Privacy, please visit http://www.google.com/analytics/terms/en.html or https://support.google.com/analytics/answer/6004245?hl=en.


Our concern in the sense of the DSGVO is the improvement of our offer and our web appearance. Since the privacy of our users is important to us, the user data is pseudonymized. The data processing takes place on the basis of the legal regulations of the § 96 Abs 3 TKG as well as the kind 6 EU-DSGVO Abs 1 a) (consent) and / or f (legitimate interest) of the DSGVO.

Deactivation of data collection by Google Analytics

The browser add-on for disabling Google Analytics JavaScript (ga.js, analytics.js, dc.js) allows site visitors to prevent Google Analytics from using their data.

You may prevent the collection by Google of the data generated by the cookie and related to your use of the website as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Supplement” in Google Analytics.

To read more about the Google Analytics Add-on here: https://support.google.com/analytics/answer/3379636?hl=en&utm_id=ad

Google Analytics Demographics and Interests Reports

We’ve turned on the advertising reporting features in Google Analytics. The Demographics and Interests reports include age, gender, and interests. This allows us – without this data to be able to assign individual persons – to make a better picture of our users. Learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=en_AT&utm_id=ad.

You can stop using your Google Account’s activities and information under “Advertising settings” at https://adssettings.google.com/authenticated via checkbox.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display pictures, videos and texts. By visiting pages representing these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data. The following links lead you to the pages of the respective social media services where it is explained how they handle your data:

  • Instagram Privacy Policy: https://help.instagram.com/519522125107875
  • Facebook Data Policy: https://www.facebook.com/about/privacy

Facebook Privacy Policy

We use features of Facebook, a social media network of FIrma Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.Which features (social plug-ins) Facebook provides, you can access https: / /developers.facebook.com/docs/plugins/ read. By visiting our website information can be sent to Facebook. If you have a Facebook account, Facebook can associate that information with your personal account. If you do not want this, please log out of Facebook. The privacy policy, which information Facebook collects and how they use them can be found at https://www.facebook.com/policy.php.

Newsletter Privacy Policy

If you subscribe to our newsletter you submit the above mentioned personal data and give us the right to contact you by e-mail. We use the data stored in the registration for the newsletter exclusively for our newsletter and do not pass this on.

If you unsubscribe from the newsletter – you will find the link in each newsletter at the bottom – then we delete all data that was saved with the registration for the newsletter.


Our website uses HTTP cookies to store user-specific information. Below we explain what cookies are and why they are used to help you better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most web pages store small text files in your browser. These files are called cookies.

One thing can not be dismissed: cookies are really useful helpers. Almost all websites use cookies. More precisely, it is HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored by our website on your computer. These cookie files are automatically stored in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser will return the “user-related” information to our site. Thanks to the cookies, our website knows who you are and gives you the attitude you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our site, and third-party cookies are created by partner websites (eg Google Analytics). Each cookie is to be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also can not access information from your PC.

For example, cookie data may look like this:

Name: _ga
Value: GA1.2.1326744211.152221104946
Purpose: Differentiation of website visitors
Expiration date: after 2 years

These minimum sizes should be able to support a browser:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and will be clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

  • Essential Cookies. These cookies are necessary to ensure basic functionality of the Website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other sites and later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.
  • Practical Cookies These cookies collect information about the user behavior and whether the user gets any error messages. In addition, these cookies are also used to measure the load time and behavior of the website on different browsers.
  • Targeted cookiesThese cookies make for better usability. For example, stored locations, font sizes or form data are stored.
  • Advertising cookiesThese cookies are also called targeting cookies. They are used to provide the user with customized advertising. This can be very convenient, but also very annoying.

Usually, the first time you visit a webpage, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or which website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you may block third-party cookies but allow all other cookies.

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each single cookie whether you allow the cookie or not. The procedure varies depending on the browser. It’s best to search Google for “Chrome cookies” or “Disable cookies Chrome” in the case of a Chrome browser.

What about my privacy?

Since 2009 there are the so-called “cookie guidelines”. It states that the storage of cookies requires the consent of you. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, the implementation of this directive was carried out in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

MailChimp Privacy Policy

We send out newsletters with MailChimp and use on this website features of the newsletter service MailChimp of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA to record newsletter subscriptions.

General information about MailChimp

Rocket Science Group LLC (MailChimp) maintains online platforms that enable our users to stay in touch with their subscribers, primarily via email. They allow users, e-mail addresses, and other information about the subscriber profile, such as: Name, physical address and other demographic information to upload into the MailChimp database. This information is used to send emails and allow the use of certain other MailChimp features for these users. In accordance with the published privacy policy, MailChimp shares some information with third parties to provide and support the services that MailChimp provides to users. MailChimp also shares some information with third-party affiliates to better understand users’ needs and interests so that more relevant content and targeted advertising can be provided to these users and other users.

Newsletter Sign up

When you sign up for our newsletter on our website, the data entered will be stored by MailChimp.

Deletion of your data

You can withdraw your consent to receive our newsletter at any time within the received e-mail by clicking on the link at the bottom. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted at MailChimp.

Newsletter evaluation

When you receive a newsletter via MailChimp, information such as IP address, browser type and e-mail program are stored to give us information about the performance of our newsletter. MailChimp can use the images embedded in the HTML emails called Web Beacons (see https://kb.mailchimp.com/reports/about-open-tracking for details) to see if the email has arrived, whether they are was opened and if links were clicked. All this information is stored on the servers of MailChimp, not on this website.

MailChimp is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can read more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, for information on data protection at MailChimp (Privacy), please refer to https://mailchimp.com/legal/privacy/.

MailChimp order data processing contract

We have a contract with MailChimp for Data Processing Addendum. This agreement is designed to safeguard your personal information and ensures that MailChimp adheres to applicable privacy policies and does not share your personal information with third parties.

More information about this contract can be found at http://mailchimp.com/legal/forms/data-processing-agreement/.

Facebook Pixel Privacy Policy

We use on this website the Facebook Pixel of Facebook, a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.

The code implemented on this page can evaluate the behavior of visitors who have come to this website from a Facebook ad. This can be used to improve Facebook ads and this data is collected and stored by Facebook. The collected data is not visible to us but can only be used within the scope of advertising advertisements. By using the Facebook pixel code, cookies are also set.

By using the Facebook pixel, the visit to this website Facebook is communicated, so that visitors get to see matching ads on Facebook. If you have a Facebook account and are logged in, the visit to this website will be associated with your Facebook user account.

To find out how the Facebook pixel is used for advertising campaigns, visit https://www.facebook.com/business/learn/facebook-ads-pixel.

You can change your ad settings on Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, if you’re signed in to Facebook. At http://www.youronlinechoices.com/preferentialmanagement/ you can manage your preferences for usage-based online advertising. You can disable or enable many providers at once or make settings for individual providers.

More information about Facebook’s data policy can be found at https://www.facebook.com/policy.php.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). We have Google fonts embedded locally, that is, on our web server – not Google’s servers. As a result, there is no connection to Google servers and therefore no data transfer or storage.

What are Google fonts?

Formerly called Google fonts and Google Web fonts. It’s an interactive directory of over 800 fonts provided by Google LLC for free. Google fonts could use fonts without uploading them to your own server. However, to prevent any transfer of information to Google servers in this regard, we downloaded the fonts to our server. In this way, we act in compliance with data protection and do not send any data to Google Fonts.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access unlimited fonts and get the most out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=221104946.

Google Fonts Privacy Policy

On our website we use Google fonts. These are the “Google fonts” from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA).

You do not need to sign in or have a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested through the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry about your Google Account information being sent to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. As the data storage looks exactly, we will look at the details.

Why do we use Google fonts on our website?

With Google Fonts we can use fonts on our own website and do not have to upload them on our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the Web, and this saves data volume and is a great advantage especially for mobile device use. When you visit our page, the low file size ensures fast loading time. Furthermore, Google fonts are safe web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire websites visually. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform issues with Google Fonts. Google Fonts supports all popular browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use the Google fonts to make our entire online service as beautiful and consistent as possible.

What data is stored by Google?

When you visit our website, the fonts will be reloaded via a Google server. This external call sends data to the Google servers. Google also recognizes that you or your IP address is visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is needed for neat font delivery. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests on Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts arrive. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Business owners and developers use the Google Web service BigQuery to investigate and move large amounts of data.

It should be kept in mind, however, that any Google Font request will also automatically transfer information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. Whether this data is also stored, is not clear or is not clearly communicated by Google.

How long and where is the data stored?

For a day, Google stores requests for CSS assets on its servers, which are mainly located outside the EU. This allows us to leverage the fonts using a Google style sheet. A style sheet is a style that allows you to easily and quickly change the design or font of a web page, for example.

The font files are stored at Google for one year. Google is pursuing the goal of generally improving the load time of websites. If millions of web pages refer to the same fonts, they will be cached after the first visit and immediately appear on all other later visited web pages. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

Data that Google stores for a day or a year can not simply be deleted. The data is automatically transmitted to Google when the page is viewed. To prematurely delete this information, you must contact Google Support at https://support.google.com/?hl=en&tid=221104946. In this case, you prevent data storage only if you do not visit our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access unlimited fonts and get the most out of our website. More about Google Fonts and other questions can be found at https://developers.google.com/fonts/faq?tid=221104946. Although Google addresses privacy issues, it does not include detailed information about data storage. It’s relatively difficult to get really accurate information about stored data from Google.

You can also see what data Google collects and what this data is used for at https://www.google.com/intl/en/policies/privacy/.

How long and where is the data stored?

Google servers are located in data centers around the world. Most servers are in America. For this reason, your data are also increasingly stored in the US. You can read exactly where the Google data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=en

The data is distributed by Google on different data media. As a result, the data are retrievable faster and are better protected against any attempted manipulation. Each data center also has special emergency programs. For example, if there are issues with Google hardware, or a natural disaster paralyzes the servers, the data will still be fairly secure.

Some data Google stores for a specified period. For other data, Google only provides the option to manually delete them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months respectively.

How can I delete my data or prevent data storage?

With the location and activity data auto-deletion feature introduced in 2019, location and web / app activity information is stored either 3 or 18 months, depending on your decision, and then deleted. In addition, you can manually delete these data from the Google Account at any time from the history. If you want to completely prevent your site tracking, you’ll need to pause the Google Account under the “Web and App Activity” section. Click “Data and Personalization” and then the “Activity Setting” option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, it always works a bit differently. The following instructions show how to manage cookies in your browser:

If you basically do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide with each individual cookie whether you allow it or not.

Google is an active participant in the EU-US Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. To learn more about Google’s data processing, we encourage you to read the company’s own privacy policy at https://policies.google.com/privacy?hl=en.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing tool to promote our products and services. So we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising efforts through Google Ads, we use Google LLC’s Conversion Tracking on our website, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). With this free tracking tool, we can better tailor our promotional offer to your interests and needs. In the following article, we want to explain in more detail why we use conversion tracking, what data is stored there and how you prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google LLC’s in-house online advertising system. We are convinced of the quality of our offer and want as many people as possible get to know our website. Google Ads has the best platform for doing so online. Of course, we also want to gain an accurate overview of the cost-benefit factor of our promotions. That’s why we use the Google Ads Conversion Tracking Tool.

But what is a conversion actually? A conversion occurs when you change from a purely interested website visitor to a trading visitor. This happens whenever you click on our ad and then perform another action, such as visiting our website. With Google’s Conversion Tracking Tool, we track what happens after a user clicks on our Google Ads ad. For example, we can see if products are being purchased, services are being used, or if users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to advertise our offer on other websites as well. The goal is that our advertising campaigns really reach only those people who are interested in our offers. With the conversion tracking tool we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on one device and then convert them. Through this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures, and consequently optimize our online marketing efforts. We can also use the data gained to make our website more interesting to you and to tailor our advertising offer to your individual needs.

What data is stored in Google Ads Conversion Tracking?

We’ve included a conversion tracking tag or code snippet on our website to better analyze certain user actions. Now, when you click on one of our Google Ads ads, the cookie “Conversion” from a Google domain is stored on your computer (mostly in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google’s conversion tracking:

Name: ConversionValue: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ221104946 Purpose: This cookie stores any conversion that you make on our site after you have come to us via a Google Ads. Expiration date: after 3 months

Name: _gacValue: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwEUser purpose: This is a classic Google Analytics cookie and is used to record various actions on our website. Expiration date: after 3 months

Note: The _gac cookie only appears in conjunction with Google Analytics. The above list is not exhaustive, as Google uses analytical cookies for other purposes.

Once you complete an action on our website, Google recognizes the cookie and stores your action as a so-called conversion. As long as you are browsing our website and the cookie has not expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It’s also possible that other cookies are used to measure conversions. Google Ads Conversion Tracking can be further refined and improved using Google Analytics. For ads that Google displays in different places on the web, cookies may be placed under our domain as “__gads” or “_gac”. Since september 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this information as soon as you visit one of our sites for which Google Ads auto-tagging has been set up. Unlike cookies that are set up for Google domains, Google can only read these conversion cookies when you visit our website. We collect and receive no personal information. We get from Google a report with statistical evaluations. For example, we hear the total number of users who have clicked on our ad, and we see which promotional efforts have been well received.

How long and where is the data stored?

At this point we want to point out that we have no influence on how Google continues to use the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not provide any personal information. The cookies named “Conversion” and “_gac” (used in conjunction with Google Analytics) have an expiration date of 3 months.

Instagram Privacy Policy

We have implemented Instagram features on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram feature, data is sent to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following, we want to give you a closer look at why Instagram collects data, what data it is about, and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we get our information from Instagram policies, but also from the Facebook data policy itself.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users call the platform casual), edit them with different filters and also distribute them on other social networks. And if you do not want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that went through the roof in recent years. And of course we have responded to this boom as well. We want you to feel as comfortable as possible on our website. That’s why a varied presentation of our content is a matter of course for us. With the embedded Instagram features, we can enrich our content with helpful, fun or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the collected data may also be useful for personalized advertising on Facebook. This way, our ads are only shown to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight about your wishes and interests. It is important to note that these reports do not personally identify you.

What data is saved by Instagram?

If you come across any of our sites that incorporate Instagram features (such as Instagram images or plug-ins), your browser will automatically connect to Instagram’s servers. This data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. Furthermore, the date and time of your interaction with Instagram are saved. If you have an Instagram account or are logged in, Instagram saves significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. These customer details will not be shared with Instagram until you have “hashed” them. Hashing means that a record is transformed into a string. This allows you to encrypt the contact information. In addition, the above-mentioned “event data” will also be transmitted. By “event data” Facebook – and consequently Instagram – understands your user behavior. It may also happen that contact data is combined with event data. The collected contact data will be compared with the data that Instagram already has from you.

About small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works the same on Instagram as on Facebook. This means that if you have an Instagram account or visited www.instagram.com, Instagram has at least one cookie set. If that’s the case, your browser will send info to Instagram via the cookie as soon as you come into contact with an Instagram feature. At the latest after 90 days (after adjustment) these data are again deleted or anonymized. Although we’ve been working intensively on Instagram’s data processing, we can not say exactly what data Instagram collects and stores exactly.

Below we show you cookies that are set in your browser at least, if you click on an Instagram function (such as Button or an Insta image). In our review, we assume that you do not have an Instagram account. If you are logged in to Instagram, of course, significantly more cookies are set in your browser.

These cookies were used in our test:

Name: csrftokenWert: “” Purpose: This cookie is most likely set for security reasons to prevent forgery of requests. But we could not find out more exactly. Expiry date: after one year

Name: midWert: “” Purpose: Instagram uses this cookie to optimize its own services and offerings on and off of Instagram. The cookie sets a unique user ID. Expiration date: after the end of the session

Name: fbsr_221104946124024Value: not applicable Purpose: This cookie stores the login request for users of the Instagram app. Expiration date: after the end of the session

Name: rurWert: ATNUsed: This is an Instagram cookie that ensures functionality on Instagram. Expiration date: after the end of the session

Name: urlgenWert: “{” “: 1901}: 1iEtYv: Y833k2_UjKvXgYe221104946” Intended Use: This cookie is for marketing purposes on Instagram. Expiration Date: After the end of the session

Note: We can not claim completeness here. Which cookies are set in an individual case depends on the embedded functions and their use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect to worldwide. The data processing takes place in compliance with the own data directive. For safety reasons, your data is distributed on Facebook servers around the world. Most of these servers are in the USA.